Hi, I'm Holly— I craft elegant solutions from real user experiences.
With ten years in design practice, I deliver impactful designs at scale across tech, finance, and e-commerce.
PROJECTS
Crypto.com Send
Redesigned hierarchy and UX to increase conversion 15% and retain 40% more users.
Senior Designer · 2025
StraitsX Dashboard Revamp
Unifying the Business Dashboard: A research-driven redesign shaped by 6 user interviews, 31 surveys, and improved transaction flows.
Lead Designer · 2025
StraitsX Design System
Rebranded Design System & Dashboard, achieving 25% higher user satisfaction and an NPS of 87.
Lead Designer · 2025
Binance App— Earn Revamp
Lead Designer · 2024—2025
