Meet Alex, 38 🇺🇸
A confident and social crypto investor
Alex uses Crypto.com for compliant fiat onramps and easy trading.
He enjoys being part of a simple, social crypto community.
He wants sending crypto to friends and family to feel as easy and accessible as sending cash.
Firstly, Alex didn’t know that ‘Pay Your Friend’ existed.
🚨 Hierarchy issues
🚨 Limited contact sync
🚨 Currency restrictions
🚨 Incomplete experience
All of the above issues prevented users like Alex from adopting the feature.
Improve Product Discoverability
We brought Send to the home screen’s primary action buttons, making it easier to access than when it was nested under the Pay tab.
A powerful yet simple search experience
A holistic, context-aware approach allowed us to merge friend search and new contact discovery into one seamless search bar.
Flexible currency input improves efficiency
A unified input page enables users to send and receive funds in any currency they choose.