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StraitsX Design System

StraitsX Dashboard Unification

Binance Earn App

StraitsX Design System

StraitsX Dashboard Unification

Binance Earn App

StraitsX Dashboard Unification

Acomplishments

I led user research and cross-functional workshops to unify the STX business dashboard—translating insights into improved flows and implemented solutions.

Acomplishments

I led user research and cross-functional workshops to unify the STX business dashboard—translating insights into improved flows and implemented solutions.

Acomplishments

I led user research and cross-functional workshops to unify the STX business dashboard—translating insights into improved flows and implemented solutions.

2

User Personas

2

Personas

6

User Interviews

6

Interviews

31

User Surveys

31

Surveys

2

Enhanced Flows

2

Flows

Dashboard

Transfer Page

Dashboard

Transfer Page

Dashboard

Transfer Page

Ambiguos Problems

StraitsX is shifting its focus toward acquiring and serving business clients while continuing to support personal users, requiring solutions that address diverse user needs.

Ambiguos Problems

StraitsX is shifting its focus toward acquiring and serving business clients while continuing to support personal users, requiring solutions that address diverse user needs.

Ambiguos Problems

StraitsX is shifting its focus toward acquiring and serving business clients while continuing to support personal users, requiring solutions that address diverse user needs.

Workshop

I facilitated a half-day workshop to align the team on key user needs and define follow-up research topics. The agreed scope includes enabling certain merchants to hold funds exclusively in fiat for regulatory reasons, supporting businesses that transact in both fiat and stablecoins, and simplifying dashboard transaction flows to reduce confusion for personal users.

User Research

I led the user research strategy and worked closely with the PM to turn early-stage ideas into actionable insights—using surveys and interviews to shape the product direction.

User Research

I led the user research strategy and worked closely with the PM to turn early-stage ideas into actionable insights—using surveys and interviews to shape the product direction.

User Research

I led the user research strategy and worked closely with the PM to turn early-stage ideas into actionable insights—using surveys and interviews to shape the product direction.

Hybrid Methods

I created two new transaction flow concepts and tested them with SMB clients in 40-minute usability sessions. In parallel, I conducted surveys with retail clients to validate shared experience factors such as terminology, visual preferences, and wallet presentation—insights that impact all user types.

Solutions

The final design enhances asset and balance visibility for different user types and enables a more seamless on/off-ramp experience directly from the dashboard.

Solutions

The final design enhances asset and balance visibility for different user types and enables a more seamless on/off-ramp experience directly from the dashboard.

Solutions

The final design enhances asset and balance visibility for different user types and enables a more seamless on/off-ramp experience directly from the dashboard.

Shaping Directions

I led research to uncover user trust issues, business wallet separation needs, and ramping flow pain points. These insights shaped our focus on streamlining on/off-chain paths, expanding swap options, and reframing “Mint” for clarity.

Target Users

New Wallets for Business Users

Transfer In/Out

Streamline Ramp Flows for All

Mint

Reposition 'Mint' in Transfer Flow

User Journey

Business users can now select their dashboard view—stablecoin, fiat, or both.
The new flow offers a seamless, one-stop USD transfer experience.
The UI for transfer in/out flows has been streamlined for greater ease of use.

Portfolio

StraitsX Dashboard

StraitsX Design System

Binance Earn App

Connect

© 2024–2025

Portfolio

StraitsX Dashboard

StraitsX Design System

Binance Earn App

Connect

© 2024–2025

Portfolio

StraitsX Dashboard

StraitsX Design System

Binance Earn App

Connect

StraitsX Dashboard Unification

StraitsX Dashboard Unification

StraitsX Dashboard Unification

I led user research and cross-functional workshops to unify the STX business dashboard—translating insights into improved flows and implemented solutions.

I led user research and cross-functional workshops to unify the STX business dashboard—translating insights into improved flows and implemented solutions.

I led user research and cross-functional workshops to unify the STX business dashboard—translating insights into improved flows and implemented solutions.

2

2

6

6

31

31

2

2

StraitsX is shifting its focus toward acquiring and serving business clients while continuing to support personal users, requiring solutions that address diverse user needs.

StraitsX is shifting its focus toward acquiring and serving business clients while continuing to support personal users, requiring solutions that address diverse user needs.

StraitsX is shifting its focus toward acquiring and serving business clients while continuing to support personal users, requiring solutions that address diverse user needs.

Workshop

I led the user research strategy and worked closely with the PM to turn early-stage ideas into actionable insights—using surveys and interviews to shape the product direction.

I led the user research strategy and worked closely with the PM to turn early-stage ideas into actionable insights—using surveys and interviews to shape the product direction.

I led the user research strategy and worked closely with the PM to turn early-stage ideas into actionable insights—using surveys and interviews to shape the product direction.

Hybrid Methods

The final design enhances asset and balance visibility for different user types and enables a more seamless on/off-ramp experience directly from the dashboard.

The final design enhances asset and balance visibility for different user types and enables a more seamless on/off-ramp experience directly from the dashboard.

The final design enhances asset and balance visibility for different user types and enables a more seamless on/off-ramp experience directly from the dashboard.

Shaping Directions

New Wallets for Business Users

Streamline Ramp Flows for All

Reposition 'Mint' in Transfer Flow

User Journey

© 2024–2025

All Rights Reserved

© 2024–2025

All Rights Reserved

© 2024–2025

All Rights Reserved