Hi, I'm Holly— I craft elegant solutions from real user experiences.

With ten years in design practice, I deliver impactful designs at scale across tech, finance, and e-commerce.

StraitsX Dashboard Revamp

Unifying the Business Dashboard: A research-driven redesign shaped by 6 user interviews, 31 surveys, and improved transaction flows.

Lead Designer · 2025

In Dev

In Dev

StraitsX Design System

Rebranded Design System & Dashboard, achieving 25% higher user satisfaction and an NPS of 87.

Lead Designer · 2025

Launched

Launched

Binance App— Earn Revamp

Revamped the Binance Earn Page, fueling a 10%+ rise in product subscriptions.
Revamped the Binance Earn Page, fueling a 10%+ rise in product subscriptions.

Lead Designer · 2024—2025

Launched

Launched

Connect

© 2024–2025

All Rights Reserved

Connect

© 2024–2025

All Rights Reserved

Connect

© 2024–2025

All Rights Reserved